Name and Address of the Responsible Entity
The entity responsible within the meaning of the General Data Protection Regulation (GDPR) and other national data protection laws of the member states as well as additional legal data protection provisions is:
B2 Assets s.r.o.
Palác Archa, Na Poříčí 1046/24
110 00 Prague 1 – Nové Město
marketing@b2assets.cz
General Information on Data Processing
1. Scope of Processing of Personal Data
We process the personal data of our users exclusively to the extent necessary to provide a functional website and to deliver our content and services. Processing of personal data generally takes place only with the consent of the user. An exception applies in cases where prior consent cannot be obtained for practical reasons and where data processing is permitted by law.
2. Legal Basis for Processing Personal Data
– If we obtain consent, the legal basis is Art. 6(1)(a) GDPR.
– For data required to fulfil a contract, the legal basis is Art. 6(1)(b) GDPR.
– For compliance with legal obligations, the basis is Art. 6(1)(c) GDPR.
– If vital interests are concerned, the basis is Art. 6(1)(d) GDPR.
– For legitimate interests not overridden by the interests or rights of the data subject, the basis is Art. 6(1)(f) GDPR.
3. Data Erasure and Storage Duration
Personal data is erased or blocked once the purpose of storage no longer applies. Storage may continue if required by European or national legislation. Data is also erased once legally prescribed retention periods expire, unless storage remains necessary for contractual purposes.
Website Provision and Log Files
1. Description and Scope of Data Processing
Whenever our website is accessed, our system automatically collects data such as:
– Browser type and version
– Operating system
– Internet service provider
– IP address
– Date and time of access
– Referring websites
– Accessed subpages
Data is also stored in log files, without being combinedwith other personal data.
2. Legal Basis
Art. 6(1)(f) GDPR.
3. Purpose of Processing
Temporary storage of the IP address is necessary to deliver the website to the user’s device. Log files ensure the website’s functionality, optimization, and security. No data is evaluated for marketing purposes.
4. Storage Duration
Data is deleted once no longer needed, log file data at the latest after 180 days.
5. Right to Object
Collecting and storing this data is essential for website operation; therefore, users cannot object.
Cookies
a) Description and Scope
Our website uses cookies to improve user experience and enable certain functions. Cookies may store, for example:
– Search behaviour
– Search terms
– Page visit frequency
– Use of website features
These data are pseudonymized and cannot be attributed to aspecific user.
Upon entering the site, users are informed via banner andasked for consent for analytics cookies.
b) Legal Basis
– Necessary cookies: Art. 6(1)(f) GDPR
– Analytics cookies: Art. 6(1)(a) GDPR (with consent)
c) Purpose
Necessary cookies enable essential website functions. Analytics cookies improve our website and user experience.
d) Storage Duration / Objection
Users can control cookies through browser settings. If cookies are disabled, some website functionalities may not work.
List of Cookies
Cookies store small data files, such as language preferences or login data. Both first-party and third-party cookies may be used for functionality or marketing. Essential cookies cannot be disabled and do not store personally identifiable information.
Users may withdraw consent at any time.
Contact Form and Email Contact
1. Description and Scope
If users contact us via a contact form, we process all submitted form data, including:
– IP address
– Date and time of submission
Alternatively, users may contact us via email. Data is not shared with third parties and is used solely for communication.
2. Legal Basis
– With consent: Art. 6(1)(a) GDPR
– For legitimate interest: Art. 6(1)(f) GDPR
– For contract-related communication: Art. 6(1)(b) GDPR
3. Purpose
To process the user’s request and prevent abuse of the contact form.
4. Storage Duration
Data is deleted once the communication is concluded. Technical submission data is deleted within 7 days.
5. Right to Object
Users may withdraw their consent and request deletion by emailing marketing@b2assets.cz.
All related data will then be erased.
Rights of the Data Subject
Data subjects have the following rights under GDPR:
1. Right to information
2. Right to rectification
3. Right to restriction of processing
4. Right to erasure
5. Right to notification
6. Right to data portability
7. Right to object
8. Right to withdraw consent
9. Automated decision-making and profiling
10. Right to lodge a complaint with a supervisory authority
Additional details are provided regarding processing periods, data subject rights, and obligations to tolerate necessary processing under contractual or statutory conditions.
